WELCOME TO 50:50

Around the release of the album i/o we held a competition giving creators the opportunity to produce videos for some of my music. The competition was designed to be a playful and rewarding activity and as the submissions came in I was completely blown away by the talent on display, as well as the quantity and diversity of the entries, and the hard work that went into them. It was hugely enjoyable to be part of.
Photography: Nadav Kander
That experience has led to some discussions about trying to find a way to continue to allow a greater engagement between visual creators and my music. We are doing some work in the background that we hope will help facilitate a more equitable relationship between music makers and visual creators, that acknowledges the joint role they play in the content seen on platforms such as YouTube.
With 50:50 we want to explore ways to better reflect this joint creative endeavour, and hopefully provide a showcase platform for the best visual work.
For now, you can see some of the great videos that came out of the relationships forged by the initial competition and we are inviting any other video makers or creators, who might want to learn more about 50:50 and how to become involved in the future, to sign up here to receive news as plans develop.
-Peter Gabriel
ARTIST: Peter Gabriel
CREATOR: Diego Borrillo
SONGS: Various
ARTIST: Peter Gabriel
CREATOR: Diego Borrillo
SONGS: Various
Video info:
‘Unconditional Love’ is a documentary born from intuition, during a transformative journey to El Durazno, Villa Yacanto, Córdoba, Argentina.
With no script and no preconceived idea, filmmaker Diego Borrillo began to record everything he felt with his video camera. He didn’t know why, or for what purpose. There was only an inner voice telling him: “just record.” And so he did.
Some time later, upon returning from his journey and reviewing that intuitive archive, a new surprise emerged: every image, every fragment, seemed to align perfectly with the songs of Peter Gabriel, whose music had accompanied the entire process in a magical and deeply synchronised way.
This piece invites us to release control and trust the timing of life. To understand that the invisible guides us, that nature teaches us, and that unconditional love is our natural vibration.
The video is fully set to the music of Peter Gabriel, creating a powerful bond between image and sound, emotion and vibration.
Subtitled and interpreted by: María Escobar Aguiar
Reviewed by: Diego Borrillo
Creative process acknowledgements: Peter Gabriel, Héctor and Marisa “Ahimsa”, Mariela Fernández, Facundo “Sueños de ruta”, Sergio Parma, Juan José Berardone, Fátima Chediak Riccio, Barrio “El Faro” (El Durazno), Valentín Borrillo, Walter Escalante.
Song info:
‘Unconditional Love’ features various songs by or performed by Peter Gabriel.
The Book Of Love
i/o (Bright-Side Mix)
Playing For Time (Dark Side Mix)
Solsbury Hill
Olive Tree (Bright-Side Mix)
Panopticom (Bright-Side Mix)
Playing For Time (Dark-Side Mix)
In Your Eyes
Love Can Heal (Bright-Side Mix)
Come Talk to Me
Come Talk to Me (live)
Sledgehammer
Washing of the Water
Mercy Street (New Blood Orchestra Live in London 2012)
Four Kinds of Horses (Bright-Side Mix)
Biko
San Jacinto (New Blood Version Instrumental)
This Is Home (Dark-Side Mix)
So Much (Dark-Side Mix)
Here Comes the Flood (Guitar Center Sessions)
Road To Joy (Bright-Side Mix)
Blood Of Eden
Blood Of Eden (live)
My Body Is a Cage
Shock The Monkey
Live and Let Live (Dark-Side Mix)
The Court (Dark-Side Mix)
Digging in the Dirt
Digging in the Dirt (Back to Front / Live)
Red Rain (Growing Up Live)
Don't Give Up
And Still (Bright-Side Mix)
Philadelphia
All songs words and music by Peter Gabriel, published by Real World Music Ltd. / Sony Music Publishing, except The Book of Love written by Stephin Merritt, published by Notting Hill Music (UK) Ltd, My Body Is A Cage written by Win Butler, Régine Chassagne, Richard Parry, Tim Kingsbury, William Butler, Jeremy Gara, published by EMI Music Publishing Ltd and Philadelphia written by Neil Young, published by Jubilee Music Ltd.