WELCOME TO 50:50

Around the release of the album i/o we held a competition giving creators the opportunity to produce videos for some of my music. The competition was designed to be a playful and rewarding activity and as the submissions came in I was completely blown away by the talent on display, as well as the quantity and diversity of the entries, and the hard work that went into them. It was hugely enjoyable to be part of.
Photography: Nadav Kander
That experience has led to some discussions about trying to find a way to continue to allow a greater engagement between visual creators and my music. We are doing some work in the background that we hope will help facilitate a more equitable relationship between music makers and visual creators, that acknowledges the joint role they play in the content seen on platforms such as YouTube.
With 50:50 we want to explore ways to better reflect this joint creative endeavour, and hopefully provide a showcase platform for the best visual work.
For now, you can see some of the great videos that came out of the relationships forged by the initial competition and we are inviting any other video makers or creators, who might want to learn more about 50:50 and how to become involved in the future, to sign up here to receive news as plans develop.
-Peter Gabriel
ARTIST: Peter Gabriel
CREATOR: Mike Bennion
SONG: Before Night FallsFROM: Passion
ARTIST: Peter Gabriel
CREATOR: Mike Bennion
SONG: Before Night Falls FROM: Passion
Video info:
This piece is a visual poem, attempting to complement the exotic and sacral nature of the music. It is heavily inspired by the 1969 film ’The Colour of Pomegranates’ by Sergei Parajanov. It uses a similar minimalist, old school film grammar, real locations, no camera moves, no special effects, no actors just ordinary people, symbolic gestures whose meaning has been lost over time. A combination of my subconscious and the whims of AI has produced something we don’t understand, and that is what hopefully holds our attention, to figure out the puzzle.
Song info:
Before Night Falls is a track taken from Peter Gabriel's album Passion, released in June 1989.
Music by Peter Gabriel. Produced by Peter Gabriel.
The Ney flute plays a traditional Armenian melody.
Published by Real World Music Ltd. / Sony Music Publishing.