WELCOME TO 50:50
Around the release of the album i/o we held a competition giving creators the opportunity to produce videos for some of my music. The competition was designed to be a playful and rewarding activity and as the submissions came in I was completely blown away by the talent on display, as well as the quantity and diversity of the entries, and the hard work that went into them. It was hugely enjoyable to be part of.
Photography: Nadav Kander
That experience has led to some discussions about trying to find a way to continue to allow a greater engagement between visual creators and my music. We are doing some work in the background that we hope will help facilitate a more equitable relationship between music makers and visual creators, that acknowledges the joint role they play in the content seen on platforms such as YouTube.
With 50:50 we want to explore ways to better reflect this joint creative endeavour, and hopefully provide a showcase platform for the best visual work.
For now, you can see some of the great videos that came out of the relationships forged by the initial competition and we are inviting any other video makers or creators, who might want to learn more about 50:50 and how to become involved in the future, to sign up here to receive news as plans develop.
-Peter Gabriel
Latest videos
ARTIST: Peter Gabriel
CREATOR: David Aughenbaugh
SONG: Of These, Hope / Lazarus Raised FROM Passion
Video info
This animation is an infinite zoom experience, designed to have specific effects on the mental state of the viewer. After a few minutes watching, the viewer’s thinking mind is quieted and the viewer settles into a pleasant flow state, characterised by quiet focus and enhanced creativity. The viewer is relaxed but alert with enhanced mental functioning.
I chose tracks without lyrics, so that the thinking parts of the brain are not engaged and are allowed to go quiet. These tracks from Passion - Music for The Last Temptation of Christ feel both purposeful and forward-moving, but also mysterious and a little bit magical–perfect for these visuals! The piece is over five minutes long and I find that when I get to the end I want it to keep going. Maybe I will do a longer version!
Song info:
Of These, Hope and Lazarus Raised are tracks taken from Peter Gabriel's album Passion, released in 1989. The album was the first release on the newly formed Real World Records.
Written by Peter Gabriel. Produced by Peter Gabriel
Published by Real World Music Ltd. / Sony Music Publishing.
‘Scorsese had asked for a new type of score that was neither ancient nor modern, that was not a pastiche but had clear references to the region, traditions and atmospheres, but was in itself a living thing.’
ARTIST: Peter Gabriel
CREATOR: Steven Askew
SONG: Washing of the Water (live) FROM Secret World Live
Video info:
The live version of Washing Of The Water from the Secret World tour has always been absolutely the definitive version of this song, for me.
The openness of the sound is deep and noble, and offers a profound and perfect hymn-like quality for the emotion of the lyrics.
This video piece features my wife, and was filmed on a remote beach on the west coast of Scotland, in a moment when stillness, reflection and healing were required.
Song info:
Washing of the Water is a track taken from Peter Gabriel's album Secret World Live, released in August 1994.
Words and music by Peter Gabriel. Produced by Peter Gabriel and Peter Walsh.
Published by Real World Music Ltd. / Sony Music Publishing.
“Secret World Live we were mixing to picture, so we had to make everything “look” right as well as sound good. There was not as much scope for enhancements, and if we did replace or repair anything, we had to be very accurate with the sync to picture. Mixing the Secret World Live show on the road for more than a year, in so many different settings, gave me a unique insight in to how best to represent Peter’s live experience in a recording. I had a very clear understanding of the mood and excitement I wanted to portray.” - Peter Walsh
Latest creators
Terran Boylan is more interesting than you'll ever be.
Technically a baby boomer but metacontextually less well-defined, Terran began his illustrious life in Omaha, Nebraska. He then meandered his way through New York City, Los Angeles, and several academic disciplines, collecting a bachelor’s in computer engineering, a master’s in art, a research assistantship in mechanical engineering, and a creative writing certificate from UCLA. He holds (but regrettably does not own) two patents in computer character animation, produced a national-award-winning graduate thesis TV show, and created a commercial animation system once dubbed by a major industry magazine the “Swiss Army knife of computer animation software.” He has presented multiple times at prestigious professional conferences, self-published ten books in eight different genres (including a coloring book), sung onstage in a community theater musical, and remains among the ever-dwindling number of souls who have seen Elvis Presley perform in concert.
Dan DeGeest is a creative technologist, multimedia artist, musician, and endlessly curious explorer.
His fascination with the convergence of art and technology began in the late 1980s with early Macintosh tools like Digital Darkroom and deepened further with XPLORA1, the groundbreaking interactive companion to Peter Gabriel’s Us.
These influences informed his early career developing video games for kids, including Barbie Magic Hair Styler for Mattel, A Bug’s Life for Pixar, and several Magic3D Coloring Book titles for Crayola while at EAI Interactive, where he also met artist and collaborator, Terran Boylan.
I am a visual effects professional in the film industry and also a trained clinical hypnotherapist. I create these works digitally, using years of practical experience as a visual effects artist. My interest in human consciousness and trance states led me to study hypnotherapy. Combining these interests my work is focused on how visuals and sound can be used to affect the viewer’s mental state.
Steven is a writer and photographer working steadily in the north of England, alongside being a husband and father.
His written work has included pieces for various UK publications on a variety subjects including music and sport, and a few years ago he contributed to a marketing campaign for the David Bowie Is exhibition in Brooklyn.
He is interested in time and interconnectedness, and how small, personal moments travel within much wider existence. For his visual work he often uses static framed 'moving photographs', intended to be a quiet expression of that humility.
My name is Addy Feuerstein. I'm a tech entrepreneur, designer, and an AI artist.
After founding three tech startups, I founded UrbanOrigami.art - my creative studio, a place to focus purely on visual expression.
I am fascinated by the AI revolution and in a way, I feel like I have been waiting for it my whole life. As a visual artist, it allows me to 'paint with my brain' and create visuals that were not possible before.
Prof. Marc Engenhart is a designer, musician, artist and author. He worked on projects in the fields of applied communication design, interaction design, digital systems, speculative critical design, transmedia, media arts, performative arts and music.
Since 2014 co-founder of Playtime Album Sessions and 2019, founder of the critical speculative design futuring blog The Unthinkable Hub and founder of the Designing with Artificial Intelligence (dai) conference. 2022 co-author of the publication of the first standard work ‘Design and Artificial Intelligence’ at DeGruyter/Birkhäuser, Basel/Boston. Works and lives in Stuttgart and Berlin.
ARTIST: Peter Gabriel
CREATOR: Dan DeGeest & Terran Boylan
SONG: Digging in the Dirt FROM Us
ARTIST: Peter Gabriel
CREATOR: Dan DeGeest & Terran Boylan
SONG: Digging in the Dirt FROM Us
Video info:
Digging in the Dirt from Us (1992) has been with me for more than three decades, beginning with my early adoption and obsession with XPLORA1. Decades later the song returned to me as my marriage collapsed, and now again in this 50:50.dev collaboration that evokes my memories of the original MTV-era video while reimagining the song through the exploratory, remix-oriented ethos of XPLORA1 and the creative vocabulary of evolving generative AI tools.
Naturally, Peter’s award-winning music video became an aesthetic jumping-off point, weaving fragments of stop motion and claymation into our own generative AI workflow and an innovative technique for creating continuous, single-shot tunnel sequences. Part homage, part interpretive remix, the result explores the ways our minds and emotions can run off the rails when experiencing and processing pain and loss.
Simultaneously literal and abstract, present and remembered, this “TunnelVision” journey elicits the experience of being caught in one’s own feedback loops, endlessly replaying painful memories, overthinking, spiraling through disbelief, anger, confusion, longing.
Through its shifting passageways, the piece mirrors the process of healing, moving layer by layer toward a place that feels more open, breathable, and alive.
-DD
Special Thanks
Rick Clifton
Paul Wang
Matthew Gordy
Rick Lozier
Belinda Arge
Britt Prater
Song info:
Digging in the Dirt is a track taken from Peter Gabriel's album Us, released in September 1992.
Words and music by Peter Gabriel. Produced by Daniel Lanois and Peter Gabriel.
Published by Real World Music Ltd. / Sony Music Publishing.